Drawing the Line: How to Define Your Neighborhood Geography
- Kirk Wester-Rivera

- Dec 17, 2025
- 8 min read

Introduction: The Map That Changes Everything
The conference room table was covered in maps—seven different versions of the same neighborhood, each telling a completely different story.
The city planner had brought census tracts, neat rectangles that followed no logic except bureaucratic convenience. The school district representative laid out attendance zones that zigzagged based on capacity management decisions made decades ago. The police captain pointed to beat boundaries that split what residents considered a single community right down the middle. The longtime neighborhood association president had her own map, hand-drawn, following the invisible lines of where people actually knew each other's names.
I sat there, newly hired to help launch a comprehensive neighborhood revitalization initiative, suddenly aware that the single most consequential decision we would make had nothing to do with our strategy, our funding, or even our leadership model. It was this: Where would we draw the line on the map?
After an hour of increasingly tense conversation, an elderly resident who'd been quietly listening finally spoke up. She walked to the table, looked at all seven maps, and said something I've never forgotten: "None of these lines match where we actually live our lives."
She was right. And in that moment, I understood that defining neighborhood geography isn't a technical exercise you delegate to a GIS analyst. It's an act of strategic vision that will determine whether your work achieves transformative depth or spreads so thin it merely rearranges the furniture.
For community development leaders, this is the decision that sets the container for everything that follows. For funders, it's the difference between catalytic investment and well-intentioned subsidy that never quite takes root. For government officials, it's about aligning public investment with authentic community identity rather than administrative convenience that serves the system but not the people.
Here's what I've learned in this work: The boundary you draw is really a promise. A promise about how deep you're willing to go, whose voice will define the work, and whether you're positioning for sustainable transformation or perpetual intervention.
The Container Determines the Depth
There's a principle in chemistry that the shape of a container determines how molecules interact within it. The same is true for neighborhood development. Geography isn't just the backdrop for your work—it's the container that determines the intensity, focus, and ultimately the transformative potential of everything you do.
I learned this the hard way.
Early in my study of community change, I witnessed an initiative that defined its service area as a sprawling five-square-mile section of the city. The logic seemed sound: cover more ground, serve more people, maximize our footprint. We had programs everywhere—a little housing development here, some youth services there, small business support scattered across multiple commercial corridors. After three years of exhausting effort, no one that was working in the initiative could name most of the families in attendance. They had "touched" thousands of people. They had transformed no one's reality in any fundamental way.
The math was working against them, though they didn't see it at first. With limited staff and finite resources spread across that large geography, they could never achieve the density of investment required to actually shift systems. They were a mile wide and an inch deep. They had mistaken coverage for impact.
Compare that to what happened when I later helped stand up an initiative that focused intensively on roughly one-and-a-half square miles—a neighborhood of about 12,000 residents. Similar resource level, radically different geography. Within that tighter boundary, we could go deep. We knew families by name. Our housing development wasn't scattered—it was concentrated enough to shift the character of whole blocks. Our school improvement work could focus on a single elementary school and its feeder middle school (also in the neighborhood), creating a coherent educational pathway.
Five years in, the difference wasn't subtle. In the smaller geography, we had measurably shifted educational outcomes, dramatically reduced crime, attracted significant private investment, and—most importantly—residents could feel the change. The neighborhood had gone from a place people left to a place people chose.
The container had determined the depth.
In my experience, genuine neighborhood transformation typically requires a geography of roughly 3,000 to 15,000 residents. Below that threshold, you lack the critical mass to support diverse institutions. Above it, you're back to the mile-wide-inch-deep problem—your staff will become coordinators of scattered interventions rather than architects of systemic change.
The brutal truth is this: your geography needs to match your capacity to go deep, not your desire to serve broadly. Choose a geography you can genuinely transform with your available resources, or accept that you'll be perpetually managing interventions rather than catalyzing transformation.
Listen to How People Introduce Themselves
But here's where it gets complicated: the right size means nothing if you're drawing boundaries that cut across how residents actually experience their neighborhood.
I once worked with a funder that wanted to launch a revitalization initiative in what they called the "Northside"—a planning designation that appeared on exactly zero residents' mental maps. When we asked residents, "When someone asks where you live, what do you tell them?" we got a dozen different neighborhood names, each rooted in history, ethnicity, or the elementary school their kids attended. The city's administrative boundary meant nothing to the people who lived there.
This is the tension at the heart of boundary-setting: institutional systems need clean lines for administration, but communities live in organic, overlapping geographies defined by relationship, history, and daily patterns.
The answer isn't to ignore institutional boundaries entirely—we'll need to work within them eventually. But it is to start with community self-identification. Spend time asking residents where they believe their neighborhood begins and ends. Pay attention to the natural gathering places—the corner store, the church, the park—that define social infrastructure. Notice the barriers—highways, industrial zones, or simply streets that people don't cross—that create invisible but very real boundaries.
In one neighborhood, we discovered that a major arterial road functioned as an absolute dividing line in residents' minds. People on the north side and south side might live only three blocks apart, but they didn't share schools, didn't shop at the same stores, and rarely interacted. The city wanted us to work across both sides because they were in the same census tract. But residents told us clearly: these were two different neighborhoods. We listened, chose one side, and our work was exponentially more effective because we were working within rather than against community identity.
The Private Investment Test
Now comes the conversation nobody wants to have but everyone needs to: market realities.
I've sat in too many meetings where passionate advocates push for focusing on the most isolated, most disinvested neighborhoods—the ones furthest from employment centers, cut off by industrial zones, with no transit access and deeply distressed housing stock. The moral argument is compelling: aren't these the places that need help most?
Yes. And they're also often the places where sustainable transformation is nearly impossible.
Here's the hard truth: if your geography cannot attract meaningful private investment within a reasonable timeframe—say, 7-10 years—you're not positioning for transformation. You're positioning for perpetual subsidy. And perpetual subsidy isn't transformation; it's well-intentioned life support.
I'm not suggesting you abandon distressed communities. I'm suggesting you be honest about what's achievable and what that requires. Neighborhoods that are proximate to existing investment—employment centers, transit lines, revitalizing commercial corridors—have structural advantages that truly isolated geographies don't. That proximity creates the conditions where your catalytic public and philanthropic investment can eventually trigger self-sustaining private investment.
In one neighborhood I worked in, we were three blocks from a light rail stop and a mile from a major medical center that employed 8,000 people. The neighborhood was deeply distressed, but it wasn't structurally isolated. Our initial investments in housing and schools created the conditions for private developers to see opportunity. Within eight years, we had leveraged $15 of private investment for every $1 of public subsidy. The neighborhood became genuinely mixed-income and economically sustainable.
In another neighborhood I consulted with—equally distressed but miles from any employment center, with no transit access—the math never worked. Despite heroic nonprofit effort, private investment never materialized at scale. Twenty years later, it remains dependent on continuous subsidy.
This doesn't mean the second neighborhood doesn't deserve investment. It means we need to be honest about what kind of investment it needs and what outcomes are realistic. Sometimes the most equitable choice is to focus your comprehensive transformation efforts where success is structurally possible, then use those successes to build the political will and financial capacity to tackle harder geographies later.
Schools as the Common Thread
There's one institutional boundary that almost always deserves heavy weight in your decision: school feeder patterns.
I've learned that schools function as the most powerful organizing infrastructure in neighborhoods. They create the daily rhythm that brings families together—drop-off and pick-up, school events, parent-teacher conferences. They're the one institution that touches families across income levels. And critically, school quality drives family location decisions more than almost any other factor.
When your revitalization boundary aligns with school attendance zones, everything gets easier. Your education improvement work reinforces your housing work—families stay or move in because the neighborhood school is improving. Your community organizing gains natural gathering points and shared concerns. Your measurement becomes cleaner because you can track cohorts of students through a system.
When your boundary cuts across school zones, you're constantly working against the grain. Families in your geography send kids to three different elementary schools, fragmenting parent networks and diffusing your educational improvement efforts.
In one initiative, we deliberately drew our boundary to match an elementary school attendance zone. That single decision paid dividends for years. As the school improved, it became an amenity that attracted mixed-income families. Parent engagement increased because families throughout our geography shared a common institution. And critically, we could tell a coherent story about educational transformation because we were measuring the same group of students over time.
The complication is that school boundaries aren't always aligned with community identity or market logic. Sometimes you need to advocate for the school district to adjust attendance zones. Sometimes you need to work within imperfect alignment. But ignoring school feeder patterns when setting your boundary is almost always a mistake.
Drawing the Line with Eyes Wide Open
So where does this leave you? With a geography decision that requires balancing community identity, organizational capacity, market realities, and institutional alignment—with no perfect answer available.
Here's my process: Start with community voice. Map how residents define their neighborhood through deep listening. Then overlay that with market analysis—where is private investment structurally possible? Then add school feeder patterns and other key institutional boundaries. Look for the geography where these factors align most closely.
You'll need to make trade-offs. Maybe community identity suggests a boundary that's too large for your capacity—so you pick one section that feels most cohesive. Maybe the ideal market geography splits a school zone—so you adjust slightly to stay within it. Maybe everything aligns perfectly except you'll need to work across two census tracts, making data harder but not impossible.
The goal isn't perfection. It's strategic coherence. A boundary that positions your work for transformative depth, honors community identity enough to generate authentic ownership, aligns with market forces sufficient to attract sustainable investment, and works within institutional realities well enough to coordinate systems.
And then you commit. You draw the line. You make the promise. You go deep within that geography rather than spreading shallow across a larger one.
Because in the end, the neighborhoods you serve don't need you everywhere. They need you somewhere—fully present, adequately resourced, and committed to staying until the transformation is real.
The line on your map is really a promise to the people within it. Draw it with both courage and wisdom. Draw it smaller than your heart wants but large enough that your head knows transformation is possible. And then keep that promise with everything you have.



